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Type: Public
Created: Mar 7, 2010
Members: 1
Views: 1561
Location: Newnan , United States
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Group Creator:
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Sponsorship Recognition
These disscusions center on the recognition of sponsors. Camerson (2008) believed that conventional consumer methodologies should deploy the following measures: attention, understanding, engagement, apprciation, and commitment.
Cameron, N. (2008). Understanding sponsorship and its measurement implications. Journal of Sponsorship, 2(2), 131-139.
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