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AAN SCHOLASTIC COLLABORATION
Educational Commercials

Limited educational television commercials and research on the subject matter seem to exist. Television commercials are one of the advertising strategies most influential in potential learners' search and choice process (Tucciarone, 2008). Social media network sites, such as YouTube and Vimeo, are other means slowly on the rise to consider as an advertising strategy to broadcast educational commercials (Lockwood, 2011). Educational broadcasts, however, should be consistent with other marketing strategies relaying the same message to potential learners (Idris, 2010).

February 7 has been observed for educational institutions to feature new educational commercials across the globe. If stakeholders of educational institutions desire to partner with the Alumni Association Network (AAN) to compose either commercial scripts at cost or partial scripts in support of AAN’s scholarship initiative, leaders are encouraged to collaborate with the association. Universities collaborating or partnering with external scholars on educational initiatives have progressed over the years into a dialogue on the disposition of knowledge, knowledge deployment, and academic institution’s role in society (Heisler, Beckie, & Markey, 2012).

Alumni Association Network © 2012

Brenda Nelson-Porter and Carolyn Wade

Sources:

Heisler, K., Beckie, M., & Markey, S. (2012). Expectations and realities of engaged scholarship: Evaluating a social economy collaborative research partnership. Journal of Community Engagement and Scholarship, 4(1). Retrieved from http://jces.ua.edu/expectations-and-realities-of-engaged-scholarship-evaluating-a-social-economy-collaborative-research-partnership/

Idris, N. (2010). Communicating the value and benefits of higher education. Retrieved from http://www.rihed.seameo.org/mambo/uploadfiles/mybrand/NorainiIdris.pdf

Lockwood, B. L. (2011). Identification of effective recruitment strategies for public technical colleges recruiting high school students in West Central Wisconsin. Retrieved from http://www2.uwstout.edu/content/lib/thesis/2011/2011lockwoodb.pdf

Tucciarone, K. (2008). Advertising’s effect on community college search and choice. Community College Enterprise, 14(2). Retrieved from http://www.freepatentsonline.com/article/Community-College-Enterprise/189957332.html




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